Microbakery

YOU can run a Real Bread bakery run from your own home!

照片:克里斯杨/ realbreadcampaign.org CC-BY-SA 4.0

照片:克里斯杨/ realbreadcampaign.org CC-BY-SA 4.0

Sick of industrial loaves? Pretty good flour arranger yourself? Well, as the cliché goes, 'let’s put on a show right here!'

YOU can be your local community's baker from your own home kitchen.

我们写这本书在这

Knead to Knowtheintroductory guide to success in bringing Real Bread to the heart of你的local community.

在超过140页,我们独特的指南为您提供的商业模式,立法,钱的问题,设备,原料,基本配方,技术,自愿实习,课程,设备和原料供应商和更多的信息.​​..

Find out more and download your copy

以下仅仅是一个排序的信息,您可以在书中找到的品酒师。

See also:

Join us

Launched in 2008, the Real Bread Campaign has grown to attract perhaps the largest network of microbakers in the world.

Our supporters and other friends include many hundreds who run bakeries, mills and baking schools of all sizes. Many people in our international network don't bake at all - everyone is welcome!

This mutually-supportive bunch ask for, and share, advice and information using the #RealBread hashtag on social media, with supporters of our charity's work also having access to do so in真正的贝克-Eforum.

We send our supporters and friends frequent updates, arrange discounts and offers, and organise real-life and virtual events.

......而这一切在所有的顶部our lobbying, campaigning and awareness-raising work.

Read more and join today

What is a microbakery?

That depends who you’re asking. In the UK, a microbusiness/enterprise is often understood to be one with nine employees or fewer. When people in our circles talk about a microbakery, they’re generally referring to something even smaller. Many a microbakery we know is run by a sole trader making just tens loaves a week in the home kitchen oven, often on a part-time basis.

有变化,例如在一个家庭成员,朋友或三个绕绳;使用车库,棚,甚至小型商业空间;得到一个半职业炉;烘烤面包数以百计的;也许一个全职的基础上运行。

Your bakehouse

Call it a bakehouse or bakery, this is where the baking happens. Where you choose to do so depends upon the type and amount of baking you’ll be doing and your business model.

For the budding newbie microbaker, the cost of a high street shop is usually prohibitive, so some creative thinking is needed to find a suitable and financially-viable space. Examples include:

  • Kitchen
  • Garage, shed or outhouse
  • 共享空间(例如比萨饼或其他餐馆,社区会堂)
  • A shipping container
  • Railway arch, unit on a farm or industrial estate

When planning your bakehouse, things to think about include:

  • Clean and dry storage area(s) separate from your domestic stuff.
  • Recycling, composting and other waste disposal facilities.
  • Gas/electrical supply suitable for the equipment you use.
  • Water, drainage and sewerage appropriate to the size of your operation. Your service provider might insist that you pay business rates.
  • National and local regulations around running a small business, health and safety etc.

设备

When you think about it, all you really need to make bread are means to measure, mix, prove, shape and then cook the ingredients. This could be as simple as scales, bowl, hands, work surface and oven.

What you actually choose to do all of this with, and what other bits of kit you might choose to acquire, depends on factors such as the type of products you’ll be baking, how many loaves you intend to produce at a time and the space you have to work in.

Microbakers让米ore than a dozen loaves in a baking session tend to start investing in mixers and semi-pro ovens, such as those made by Rofco, Tom Chandley and Lincat.

我们的工作,以确保discounts and offers在工具包Campaign supporters.

Ingredients

While there’s truth in the old sow’s ear / silk purse adage, given skill, knowledge and time, you can produce great Real Bread using commodity ingredients - eg roller-milled white flour from a large mill.

There are, however, good reasons to put thought into those you choose to use. We encourage bakers to use ingredients produced to higher environmental standards (such as certified biodynamic or organic) by smaller, local, independent producers.

我们的工作,以确保discounts and offerson ingredients forCampaign supporters.

我要烤面包什么?

的共识似乎是:至少下手,只提供了几个类型,所有痊愈。满足你的痒尝试用dialy,每周或季节性的特殊。

哪些类型是由你,但你可能要撞击你想要的烘烤,人们买什么之间的平衡。你的市场调研,在打开前,通过监测什么呢(并且不)畅销。

There’s no use in stubbornly baking a mountain of your favourite sourdough wholemeal rye every week if most of it ends up in the bin. People want a white sandwich tin loaf, with no big holes? Start with high-quality flour, choose a long-fermentation method and give 'em the best one they've ever tasted!

你可以找到在左右我们的书90个食谱Slow Dough: Real Bread, and morehere.

Bake well

Don't forget to look after your mental and physical wellbeing, especially if you are runing your microbakery as a full-time business. If you have staff members or volunteers, it's important (and in some aspects legally required) to look after theirs, too.

See also:Healthy baking in mind

商业计划

It’s up to you whether sitting down to write a formal business plan is one of the things you do first or (if your microbakery is only ever going to be an income-generating hobby) at all.

Richard ‘screw it, let’s do it’ Branson has written “I didn’t really think too much about my first business plan – I just went ahead and did it. It turns out that this was the best thing I could have done.” Then again, many other experts go with the old adage that ‘failing to plan is planning to fail’

业务类型

Factors to take into consideration when trying to decide include:

  • Why you are running the business
  • Where the balance lies between making a profit and providing affordable food and/or other community or social benefits
  • Whether or not you plan to share the ownership of the business
  • 谁应该采取的财务和法律风险,责任和报酬

Legal entities

It might feel like a dull or daunting question, but what legal structure do you want (or need) your bakery business to have? Common types for small bakeries to adopt include: Sole trader/proprietor, partnership, Cottage Food Operation, Community Interest Company. Beyond the legal structure, a bakery might be run as a co-operative, social enterprise, Community Supported Bakery.

I fought the law…

...和法律韩元。有时,通过这本书做的事情似乎是一个痛苦但毫无疑问,它远不那么痛苦的即兴发挥,然后被逮住。

虽然有篮球当你从烘烤自己的飞跃烘烤别人,然而更多的,如果你的企业变得更大跳通过,并成为你的雇主,最法规基于公平和常识。

At a basic level, you need to comply with business, food, hygiene, consumer information and other trading standards regulations. National or local regulations might require that you are registered and inspected when you start your business, and perhaps at intervals thereafter.

Insurance

If you are in business you need insurance. Depending where in the world you are, certain types of cover might be required by law. Others are just sensible to cover your liability if something goes wrong to minimise the negative financial on your business, you and others.

如果你是离家,一般汽车的microbakery,财产和家庭财产保险可能是不够的。你也许能够得到延期,或采取了新的或不同的封面。

钱的问题

All about the dough.

Pricing

我们敦促所有面包师给一个诚实的价格n honest crust. Three key factors to take into consideration when setting your prices are:

  • Costs: How much do youneed充电,以确保你不赔钱?多少的费用是生产面包,当你在所有的成本因素是什么?
  • Your local market: Whatcan收费的?什么是你的竞争对手收费是相同/相似,你的产品?什么是你的潜在客户愿意支付?
  • Target profit: How much do youwantto make? Where does the balance lie for you between making money and making your Real Bread as accessible as possible?

Taxes

As certain as death. Do your research and make sure you collect and pay as required.

Taking payment

In order to maximise sales and provide great service to your customers, you need to offer payment methods that best suit the majority of them. You then need to balance this against the costs and other challenges to you of accepting each type and of accepting multiple types.

银行业

No matter how small your business, you will need to keep your personal finances separate from your business finances. Operating an independent business account allows you to do this. It is also of great benefit for your income tax records.

Accounts and other admin

You need to have good administrative systems to keep records of orders you have placed with suppliers, orders you have taken, sales, and also contact details for customers.

Grants and other funding

有一嗅四周,看看是否有可以帮助您的企业的任何拨款或低息贷款。国家,为创业公司和其他小型企业不时冒出来的时间区域和地方的资金,因为这样做的现金盆社会企业,不换利润,社区利益公司等。我们发布这些我们在遇到真正的贝克-E.

Where to sell your Real Bread

你所做的一切合法(和理智)来运行一个食品企业需要和烤面包真实,所以现在你需要为你的客户得到它自己的手套的方式。

那初创microbakers做到这一点是面包厂门销售的最常用方法三;市场摊位;通过本地商店,餐馆或蔬菜盒/食品毂;和送货服务。你可以选择把订购或其他订购系统到位部分或全部的烘烤和销售。

如果你烤面包实时销售,欢迎您来添加细节of where people can buy it to theReal Bread Map.

Marketing

所以,你烘焙的最佳实面包,你可以烤,对不对?卖诚实面包在一个诚实的价格是多少?你已经竭尽全力,以确保每个面包的外观,气味和 - 最重要的 - 味道太棒了?太好了,因为真正的面包就是它的全部。现在,那些人在那里的客户?这就是营销的用武之地。

What is marketing?

营销不仅仅是广告。就这么开始(或者至少应该)在规划你的真实糕点面包或任何变化的早期阶段你制造和销售的过程。成功的营销可以在诗来概括:

  • The right product
  • 合适的人
  • In the right place
  • At the right price
  • 有了正确的推广

Marketing ingredients

Marketing can involve many different processes, such as

  • Market research
  • Differentiation
  • Promotion / advertising
  • 公共关系

See also:

Links and more

该政府网站业通报价advice regarding setting up a home-based business

See also:

Some of the baking schools on ourReal Bread Maprun classes and courses designing for the budding bread business owner. They include the School of Artisan Food (which runs a full diploma course); several One Mile Bakery owners; and members of the Bread Angels network, many of whom run their own microbakeries. You can find more on the map.

EntitledBread Skills, the 28 December 2009 edition of the BBC Radio 4 Food Programme focussed on the Real Bread Campaign’s supporters and friends. It included interviews with The Handmade Bakery, St Mary’s Bakery and the food writerRose Prince,那么谁是打算帮她的孩子,在家里设置一个microbakery,这就成了袖珍面包。


email list

分享

Presents for the loaf lover in your life…or yourself

SHOP NOW

Be part of the rise of Real Bread!

JOIN US

Make a doughnation